Giant Robots Smashing Into Other Giant Robots

Giant Robots Smashing Into Other Giant Robots

A weekly podcast discussing the business of great software products. Hosted by Ben Orenstein and a rotating panel of fellow developers and entrepreneurs, we delve deep behind the scenes of thoughtbot's SaaS products.

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    232: Don't Be Boring

    As Ben and Derrick prepare their talks for MicroConf, Ben shares his tips and habits for talk preparation and public speaking.

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    231: Who Likes Using Ugly Software?

    Ben & Derrick reflect on the S3 outage and how it affected their services, and muse on managing user perceptions. Derrick submits a talk to MicroConf on what it means to be "customer driven", and begins a refactoring effort to rework Drip's integration system. On Upcase, Ben integrates a referral widget, and enables subscription pausing, while on FormKeep he fixes a trial plan selection bug.

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    230: Sales Through Education (Anna Jacobsen)

    Ben & Derrick welcome Anna Jacobsen, Education Director at Drip, to discuss customer demos / onboarding, sales and retention strategies, customer success, and best practices within Drip.

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    229: We Need More Counters

    On FormKeep, Ben runs an A/B test on trial length and adds a short onboarding survey, meanwhile wrapping up team signups and working on a content licensing deal for Upcase. Derrick reports back from his machine learning class, and discusses an issue in quality assurance testing.

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    228: Start in Beginner Mode

    Derrick travels to Portland to visit fellow bootstrapper friends, Ben recounts his recent conference travel, and a discussion of their most pivotal hires as well as account rescue techniques.

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    227: We Don't Do Fractional Pennies

    Derrick celebrates a great shipping week, completing both 'live segments' and a Drip certification course. Ben recounts the rollout & results of the Upcase + Tapas promotion, and reflects on its successes and possible pitfalls.

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    226: There Are So Many Edge-Cases

    Ben presses to meet the Upcase & Tapas launch deadline, and shares some lessons learned from its preparation, promotion, and launch. On Drip, Derrick rolls out more UI updates, is looking to hire JavaScript and Rails engineers, and details his hiring & interview process.

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    225: Abuse the Sunk-Cost Fallacy

    Ben halts the search for a marketer to instead hire a sales consultant and focus on growth himself, and announces a collaboration with Ruby Tapas. Derrick enrolls in a machine learning class, and contemplates Drip team & work structure.

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    224: Sharpen Your Saw

    Derrick takes a solo retreat to reflect on new goals for Drip, and draws up preliminary plans for scaling team size / structure, as well as speeding up velocity through parallelism. Ben shares his experience with GrowthHackers Projects, hides the lowest plan and implements an automated annual upgrade reminder, pitches a content partnership for Upcase, considers a thoughtbot products bundle, and realizes a need for a mentor.

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    223: Work Deterrent System

    Ben & Derrick discuss music in the workplace, optimizing Redis, reaching larger markets beyond early adopters, and standing out in job application e-mails.

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