Giant Robots Smashing into other Giant Robots Podcast

Giant Robots Smashing into other Giant Robots Podcast

The Giant Robots Smashing into Other Giant Robots podcast is a weekly technical podcast discussing development, design, and the business of great products. Hosted by Ben Orenstein, who is joined each week by developers and designers from thoughtbot and beyond.

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    180: We Don't Deal With Paper

    Chris gets a surprise while reviewing Upcase's Q4 profit & loss statement, gains some insight into e-mail marketing, wrestles with the added complexity of adding github auth-to-access, and brainstorms new community-driven projects. Meanwhile, Ben gets his hands dirty with Formkeep's Ember removal, is tempted by the siren's call of distraction, and gets an open review from the Bootstrapped Web podcast. Also, Chris does a live user-test of Formkeep's new user activation flow.

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    179: It's Tough to Iterate on Nothing

    Ben resolves to cut back on dashboard checkins, makes progress on Formkeep's Ember extraction, and struggles with product-market fit. Meanwhile, Chris tackles some analytics issues, opens up Upcase landing pages from behind the paywall to improve marketing and SEO, and steps up his marketing and social-media game.

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    178: No-one Wants Form End-Points for Christmas

    Ben and Chris both struggle with cancelations coming into the new year, Formkeep continues to strip out Ember and focus on content marketing, and Upcase resolves a major issue in the exercise system and improves the checkout flow.

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    177: I Forgot There Would Be Follow-On Tasks

    Chris tracks new members after the release of the new Mastering Git course from Upcase, launches a drip e-mail campaign to attract more members, and focuses on increased content output. Ben continues removing Ember from Formkeep, rethinks an activation sequence A/B test, conducts user tests to improve the checkout flow, and adopts a mindset of continuous improvement.

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    176: The Pricing is Right

    As Ben transitions from Upcase to Formkeep, so too will the podcast transition to an open discussion around growing thoughtbot's internal projects and maintaining them as businesses, highlighting our hopes, experiments, tactics, failures, and success along the way! Today Ben and new co-host Chris discuss finding that magic feature or metric around which to structure pricing, selecting the right framework for your app, and customer acquisition tactics.

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    174: Building Character (Laura Roeder)

    Ben and Laura Roeder, founder of Edgar, chat about anthropomorphizing your brand to build better engagement, going the extra step to care about customer success, and some tips for social media marketing best practices.

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    173: Obsessed With Helping (Hiten Shah)

    Ben talks with Hiten Shah, co-founder of Crazy Egg and Kissmetrics, on the value of helping others, frameworks for a better life, being an infovore, and tips for finding a successful product niche.

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    172: Go After the Hard Stuff (Eric Normand)

    Ben and Eric Normand of LispCast and talk about the pros and cons of Haskell and Clojure, empathize on some of the pain points of running an educational coding platform, and hypothesize on how the next great programming "killer demo" will present itself.

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    171: Always Be Hustling (Steli Efti)

    Ben talks with Steli Efti, CEO and Co-founder of, on maintaining energy and passion in speaking, why engineers make great sales people (and how they can be even better), and managing your emotions to be more productive and happy.

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